The marketing you keep meaning to do, drafted every week
A set of written playbooks for your business that draft your posts, emails and follow-ups in your voice. You read them, change what you like, and send. Nothing goes out without you.
- £2,400 fixed
- About three weeks from the first call
- About 20 minutes a week of your time
- You approve everything
Most small businesses know what they should be sending. A post most weeks. A reply to every enquiry the same day. A follow-up on the quote that went quiet. A note to customers who haven’t been back. None of it is hard. It just loses to everything else that needs doing today.
This is a setup, not a subscription to another tool. I write down how your business talks, what it sells and what it must never say. I turn each marketing job into a written playbook. Then I connect it to the email and documents you already use, so the drafts are waiting for you each week.
What it actually is
It runs on Claude, an AI assistant made by Anthropic, inside your own account. Three things make it more than “asking the AI to write a post”:
- Your context, written once. Services, prices, customers, the words you use, the claims you can’t make. Every draft starts from it, so you stop re-explaining your business.
- A playbook per job. A LinkedIn post, a reply to a new enquiry, a quote follow-up, a monthly customer email. Each one says what good looks like for you, and is tested against real examples before handover.
- A check before you see it. Drafts are checked against your own rules, such as prices you don’t publish or promises you can’t keep. The check can flag problems but can also miss them; you review facts and claims before sending.
How it works
- A tools and time check. One call. What you send now, who writes it, how long it takes, and which tools you already pay for. I write those numbers down, because they’re the “before” we measure against.
- Your context pack. I draft it from your website, past emails and a conversation; you correct it.
- Four to six playbooks, chosen from what you actually send. Each is tested against examples until the drafts need light edits, not rewrites.
- Connected to what you use. Drafts land in your email as drafts, or in a shared folder. Nothing is set to send or post automatically.
- A weekly routine. One scheduled run that prepares the week’s drafts. You’ll get an alert if a run fails, so nothing goes quietly missing.
- Handover. A one-hour session and written notes. You own the account, the playbooks and the context pack.
It takes about three weeks from the first call, around three days of my time.
What a weekly draft looks like
An illustration for a made-up salon, not client work. Your drafts follow your own playbooks and rules.
Playbook: rebooking follow-up, customers not seen for eight weeks
Subject: Ready for your next appointment?
Hi Sam,
It’s been about eight weeks since your cut and colour with Jo. If you’d like to book in, Jo has space on Thursday evenings this month. Just reply to this email, or book online at [booking link].
Thanks,
The team at [salon name]
Flagged for you: “Jo has space on Thursday evenings” comes from last month’s rota. Check it’s still right before you send.
What it won’t do
- It won’t send or post on its own. You approve everything. That’s the design, not a limitation.
- It won’t promise results. I’ll measure your time and output before and after, and tell you what changed. I won’t attach a sales figure to it in advance.
- It isn’t a marketing strategy. It makes the marketing you already know you should do easier to keep doing. If you don’t yet know what to say or who to, that’s a different conversation.
- It needs about 20 minutes a week of your time to read and send.
- It isn’t free to run. You’ll need your own Claude plan, paid to Anthropic directly, plus any tools you already use. I’ll check what you need on the first call.
A good fit if…
- the owner or a small team does the marketing alongside everything else
- you already have a website, an email account, and some customers to talk to
- you know roughly what you should be sending, and don’t send it often enough
Regulated marketing needs extra review. We agree prohibited claims and the checks needed for your sector. Automated rules can miss a problem; a suitably qualified person must review regulated claims before publication. The setup does not provide compliance approval.
Probably not a fit if you want marketing fully automated with no one checking it.
See the working routine before agreeing a setup. I’ll walk you through the drafts, checks, approval step and what happens when a scheduled run fails.
Before you ask
Does the AI post or email people for me?
No. It prepares drafts. You read them and send them yourself. That’s deliberate: the business’s name is on every message.
Which AI does it use?
Claude, made by Anthropic, in your own account. If you already pay for a different assistant, tell me on the first call. The playbooks are plain written instructions and aren’t tied to one tool.
What does it cost to run?
Your own Claude plan, paid directly to Anthropic, plus any tools you already use. I don’t mark up or resell anything.
Who owns it?
The accounts are in your name, and you keep the context pack and playbooks. Provider subscriptions and connected services still need maintaining. Handover notes explain how to run and update the routine.
What happens to my customers’ data?
Using your own accounts still means the AI and connected-tool providers process material you send to them. We agree which data is needed, which providers receive it, their retention and model-training settings, and the access I need before connecting anything. I use delegated access you can remove. The chosen plan and settings matter; owning the account does not keep all processing on your premises.
What if a draft is wrong?
Review it before sending. Correct the draft, update the relevant playbook or source information, then retest similar examples. Those steps reduce repeat errors; they do not guarantee an error will never recur. Ongoing updates and checks belong in the agreed support scope.
Can I stop?
The setup is a one-off. Monthly care, if you want it, has a three-month minimum and then 30 days’ notice.
Tell me what you send now and what you keep meaning to. I’ll tell you on the first call whether this is worth it for you, including when it isn’t.
Ask about a setup