1. A free first call
We talk through where things stand and what you want to change. You get a straight answer on whether I can help, and what a sensible first step would be. There’s no charge and no obligation.
Pricing and how I work
Most work starts with a free call and a small fixed-price piece of work. You know what you’re getting, and what it costs, before anything bigger is agreed.
Talk through your projectThree steps, each agreed before it starts
2. A fixed-price first step
Usually a scoping brief, a process review or a health check, with a written result. The price and what you get are agreed in writing before work starts.
3. A build or ongoing support
If there’s more to do, it’s either a scoped build at a fixed price, a care plan, or agreed days each month for delivery leadership. Either way it’s priced from what the first step found, not guessed up front.
Typical starting points
These are where most pieces of work start. Your price is agreed in writing before anything begins.
I’m not VAT registered, so there’s no VAT to add to these prices.
| Service | What it is | Starting price |
|---|---|---|
| Advise | ||
| Project scoping & agency selection | A scoping brief: milestones, acceptance criteria and an estimate range you can take to any agency. £750 covers a straightforward website or shop; larger projects are priced after the first call | From £750 fixed; from £1,500 for portals and systems |
| Fractional delivery leadership | Agreed days each month, leading delivery, suppliers and budgets | From £3,600 a month (a day a week); £6,800 for two days |
| For private equity | The first 100 days in writing, then delivery reported monthly | From £3,600 a month |
| Build | ||
| Websites & eCommerce | A business website your team can update | From £3,500 |
| An online shop | From £5,000 | |
| Rebuilds and migrations | Scoped first | |
| Portals, booking & integrations | Trade portals, booking systems and connected systems | Scoping from £1,500, then a fixed price |
| Magento advice & delivery | Version and support review; agency retainer leadership, roadmaps and selected smaller-store updates scoped separately | Review from £750 |
| Care plans | Essentials for WordPress: updates tested on staging, daily backups, uptime and security monitoring, form checks and a monthly report | £95 a month |
| Commerce for WooCommerce and booking sites: Essentials, plus checkout, payment and booking checks and a test order each month. Magento work is scoped separately. | £135 a month | |
| Shopify care: storefront, checkout journey, theme and app checks, with a monthly report. Shopify runs the hosting and platform updates; subscriptions and paid apps are separate. | £65 a month | |
| Changes and fixes: care plans keep the site safe; changes are extra. Quoted as they come, or as a monthly retainer of agreed hours. Not sure which plan? Answer five questions | £85 an hour | |
| Improve | ||
| Operational systems & visibility | Start with one area or one system | Scoped after a free first conversation |
| Process improvement & automation | A one-process review, ending in a recommendation | From £1,800 fixed |
| Marketing assistant | Fixed-price setup of playbooks that draft your posts and emails each week | £2,400 fixed |
| Enquiry assistant | Answers the routine questions and routes the rest to a person | From £1,450, then £150 a month £1,150 with a new website; care £75 a month added to a care plan |
| Document & evidence intelligence | Scattered reports, correspondence and records turned into one view | Scoped after a first look at the material |
Not sure which fits? That’s what the first call is for. It’s free. For what drives website prices up or down, read how much a website costs in the UK.
What a starting build price means
The website and shop figures are entry points for a written scope, not a promise to include every feature shown in a demo. Visual design choices do not define a functional package. Portals and booking systems need their own scope; the systems-scoping fee buys the brief, not the completed system.
Agree the boundaries before starting
The proposal records pages or products, who supplies content, integrations, revision allowance, testing, handover and the delivery timetable. Hosting, licences, apps and ongoing care are shown separately, so the first price and the continuing commitment are clear.
What the price covers
- A written scope: what I’ll do, what you’ll get and when, agreed before work starts.
- Working directly with me throughout. There’s no account manager in between.
- Written results you can use and pass on: specifications, reports, playbooks and handover notes.
- If the scope changes, the change and its cost are agreed in writing before the extra work starts.
Paid separately
- Running costs. Hosting, licences, apps, AI plans and similar are paid by you, directly to the provider and in your name. I don’t mark them up or resell them.
- Build or lead. Direct builds typically run up to around £50,000, where the scope and platform fit. Larger or more specialist work goes through the right agency or developers, with me as your client-side technical delivery lead. Their implementation fees are separate from mine.
- Regulated advice. Transaction due diligence, investment advice and formal assurance aren’t part of these prices and need specialist input.
See what the first step produces
A scoping brief turns requirements into milestones, assumptions and acceptance criteria that a supplier can estimate. The fee buys the written brief; implementation is agreed separately.
See a fictional specification and proposal outlineA review before a build
A one-process review records the task, effort and exceptions, compares simpler options, and gives a written recommendation with costs and upkeep assumptions. An automation build is a separate decision. Monthly leadership uses an agreed roadmap, cost view and decision record; its reserved capacity is written into the agreement.
Start with one processThe basics
- Fixed prices are agreed in writing before work starts.
- Payment is in stages: a deposit to book the work (usually 50% on smaller pieces), then the balance on delivery. Larger projects are split into stages against agreed milestones. Monthly work is invoiced monthly.
- Delivery leadership runs for agreed days each month, with a minimum of three months, then 30 days’ notice either way.
- Care plans are paid monthly, with a minimum of three months, then 30 days’ notice either way.
- Running costs are yours, paid direct to the provider in your name. Continuing service depends on the provider’s terms, subscriptions and payments; access and handover responsibilities are recorded in the proposal.
- No VAT is added; I’m not VAT registered.
The smallest useful step
If you’re weighing up agencies or quotes, start with a scoping brief. If a task keeps eating time, start with a one-process review. If you have a site that needs looking after, the care plan chooser will tell you which plan fits, or whether you need one at all.
Try the task cost calculator, the care plan chooser or the proposal comparison first if you’d like to see how I think about cost.
Before you ask
Do you work outside Devon?
Yes. I’m based in Kingsteignton, Devon, and work with businesses across the UK. Most work runs on calls and shared documents. When being on site helps, we agree it as part of the scope.
Do you build or just advise?
Both. I target direct builds up to around £50,000 where the scope and platform fit, including WordPress, WooCommerce and Shopify work. For larger or more complex programmes across platforms, I lead technical delivery on your side with the right agency or developers. Selected updates to smaller Magento stores are assessed and scoped separately.
What happens after the first call?
If there’s a sensible first step, I put it in writing: what it covers, what you get, the price and how long it takes. Nothing starts until you’ve agreed it. If I’m not the right person for the job, I’ll tell you.
Can I start small?
Yes. A scoping brief starts from £750 and a process review from £1,800. Care plans start at £95 a month, and the marketing assistant is a fixed £2,400 setup.
How is delivery leadership priced?
From £3,600 a month for one day a week, or £6,800 for two, invoiced monthly. Occasional project days, where a monthly arrangement doesn’t fit, are £650 a day. The minimum is three months, then 30 days’ notice either way.
Do I need to pay VAT?
No. I’m not VAT registered, so the prices here are what you pay.
Tell me what’s going on and I’ll suggest the smallest useful first step, with its price.
Talk through your projectAdvice you can take elsewhere
I advise on projects and also offer direct builds. If Vision2 could deliver the work, I make that commercial interest clear when comparing the options. The written brief is yours to take to another supplier.
The next step stays your decision
The recommendation may be a Vision2 build, an agency, improving what you already have, or leaving a change out. Scoping and any subsequent implementation are agreed separately, with their own deliverables and costs.